Tseleng ea e-commerce e tšelang moeli, ba kenang ba bacha ba ka bonoa kamehla.Zhenai Meijia, eo haholo-holo a rekisang lihlahisoa tsa kobo, ke e 'ngoe ea likhoebo tse etelletseng pele China, e ipolelang hore ke "morena oa likobo lefatšeng".Kamora hore e thathamisitsoe ho boto e kholo ea Shenzhen Stock Exchange ka 2021, batseteli ba ntse ba e khothaletsa ho theha khoebo ea elektroniki e tšelang moeli.
Ho latela Hugo Cross-border, Zhenai Meijia o ntse a leka haholo khoebo ea ho fehla matla ka metsi Chaena, joalo ka Douyin, Xiaohongshu, Kuaishou joalo-joalo. le ho hlahloba monyetla oa kholo ea likanale tse ncha.
01 Rulahanya likanale tse ngata tse tšelang meeli ea e-commerce
Lihlahisoa tse ka sehloohong tsa k'hamphani ke likobo le libethe (kits, quilt cores, pillow cores joalo-joalo).Ka nako e ts'oanang, k'hamphani e rekisa lithaole tse nyane, liaparo tsa lapeng, limmete le masela a mang le liphutheloana.Khoebo ea kantle ho naha e etsa karolo ea 90% ea lekeno.Likarolong tse tharo tsa pele tsa 2022, chelete ea Zhenai Meijia e ne e ka ba li-yuan tse limilione tse 687 mme phaello ea eona e ne e ka ba li-yuan tse limilione tse 89.71.Ho ea ka lipalo-palo tsa China Wool Textile Industry Association, lilemong tse tharo tse fetileng, lihlahisoa tsa kobo tsa Zhenai Meijia li bile maemong a pele maemong a tlholisano a likhoebo tsa China tsa masela le liaparo tse hlophisitsoeng ke China National Textile Industry Association.
Ntle le khoebo ea setso ea kantle ho naha, Real Aimejia o boletse sethaleng sa lipuisano ka la 21 Pherekhong hore e rekisitsoe webosaeteng ea Alibaba International, MadeinChina le li-platform tsa 1688 tse tšelang moeli oa e-commerce.Ha e le Amazon le liteishene tse ling, True Love Meijia ha e so senole.Patlisiso ea Hugo sebakeng sa machaba sa Alibaba e fumane lihlahisoa ho tsoa ho TRUELOVE, mofuta oa Truelove, joalo ka kobo ena ea lapeng ea 100% polyester e ka tlase, e theko e pakeng tsa $2.50 le $10.
Hugo Cross-border e fumane hore ka Pherekhong 2022, motseteli o ile a boela a botsa hore na khoebo e teng ea Zhenai Meijia e ne e kenyelletsa khoebo ea e-cross-border, empa ka nako eo e ile ea araba ka hore ha e joalo.Ho latela tlaleho ea selemo ea selemo ea 2022 ea Zhenai Meijia, chelete ea eona ea thekiso ea inthanete e ne e le li-yuan tse 2,768.13 feela.
Ka hona, ha ho nako e telele pele Zhenaimei e tla bula khoebo ea eona ho li-platform tsa e-commerce tse tšelang moeli joalo ka sebaka sa Machaba sa Alibaba, 'me e kanna ea ba halofo ea bobeli ea 2022. Bakeng sa lehae la botle ba lerato la 'nete, e-cross-border e- khoebo ke teko e ncha ea khoebo ea metsi.
01 Rulahanya likanale tse ngata tse tšelang meeli ea e-commerce
Lihlahisoa tse ka sehloohong tsa k'hamphani ke likobo le libethe (kits, quilt cores, pillow cores joalo-joalo).Ka nako e ts'oanang, k'hamphani e rekisa lithaole tse nyane, liaparo tsa lapeng, limmete le masela a mang le liphutheloana.Khoebo ea kantle ho naha e etsa karolo ea 90% ea lekeno.Likarolong tse tharo tsa pele tsa 2022, chelete ea Zhenai Meijia e ne e ka ba li-yuan tse limilione tse 687 mme phaello ea eona e ne e ka ba li-yuan tse limilione tse 89.71.Ho ea ka lipalo-palo tsa China Wool Textile Industry Association, lilemong tse tharo tse fetileng, lihlahisoa tsa kobo tsa Zhenai Meijia li bile maemong a pele maemong a tlholisano a likhoebo tsa China tsa masela le liaparo tse hlophisitsoeng ke China National Textile Industry Association.
Ntle le khoebo ea setso ea kantle ho naha, Real Aimejia o boletse sethaleng sa lipuisano ka la 21 Pherekhong hore e rekisitsoe webosaeteng ea Alibaba International, MadeinChina le li-platform tsa 1688 tse tšelang moeli oa e-commerce.Ha e le Amazon le liteishene tse ling, True Love Meijia ha e so senole.Patlisiso ea Hugo sebakeng sa machaba sa Alibaba e fumane lihlahisoa ho tsoa ho TRUELOVE, mofuta oa Truelove, joalo ka kobo ena ea lapeng ea 100% polyester e ka tlase, e theko e pakeng tsa $2.50 le $10.
Hugo Cross-border e fumane hore ka Pherekhong 2022, motseteli o ile a boela a botsa hore na khoebo e teng ea Zhenai Meijia e ne e kenyelletsa khoebo ea e-cross-border, empa ka nako eo e ile ea araba ka hore ha e joalo.Ho latela tlaleho ea selemo ea selemo ea 2022 ea Zhenai Meijia, chelete ea eona ea thekiso ea inthanete e ne e le li-yuan tse 2,768.13 feela.
Ka hona, ha ho nako e telele pele Zhenaimei e tla bula khoebo ea eona ho li-platform tsa e-commerce tse tšelang moeli joalo ka sebaka sa Machaba sa Alibaba, 'me e kanna ea ba halofo ea bobeli ea 2022. Bakeng sa lehae la botle ba lerato la 'nete, e-cross-border e- khoebo ke teko e ncha ea khoebo ea metsi.
| mocha oa thekiso | Lithekiso tsa marang-rang | Lithekiso tse tobileng | ho rekisa ka kotloloho |
| chelete ea khoebo | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| litšenyehelo tsa ho sebetsa | 592.28 | 2,733,791.40 | 292,582,229.27 |
| sekhahla sa phaello e felletseng | 78.60% | 53.19% | 20.28% |
| Chelete ea ho sebetsa e eketsehile kapa e fokotsehile ka nako e tšoanang selemong se fetileng | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Litšenyehelo tsa ts'ebetso li eketsehile kapa li fokotsehile ho tloha nakong e tšoanang selemong se fetileng | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Phaello ea phaello e nyolohile kapa e fokotsehile ho tloha nakong e tšoanang selemong se fetileng | 120.57% | 9.99% | -5.28% |
Zhenai Meijia oa lumela hore thekiso ea inthanete e etsa karolo e tlase haholo ha joale, haholo-holo e le ho lekola le ho boloka likanale tse ncha tsa k'hamphani.
Hoa utloisisoa hore ho romelloa ka kobo ea Zhenai Meijia ho amohela mokhoa o tobileng oa ho rekisa, o ka aroloa ka litsela tse tharo: tsela ea pele ke ho hlokomela thekiso e tobileng ka mokhoa oa ODM;Ea bobeli ke ho finyella thekiso e tobileng ka mokhoa oa OEM;Ea boraro ke ho fihlela thekiso e tobileng ea mokhoa oa ho rekisa lihlahisoa tsa poraefete.Ho latela tlaleho ea halofo ea selemo ea 2022, chelete e hlahisoang ke thekiso e tobileng e fihlile ho li-yuan tse limilione tse 360.
02 E tsepamisitse maikutlo ho Middle East, North Africa le limmaraka tse ling
Naha ea rona e na le ketane ea liindasteri e felletseng ka ho fetesisa lefatšeng ka bophara le boemo bo phahameng ka ho fetesisa ba ts'ebetso ea tlhahiso, e fetoha setsi sa tlhahiso ea lefats'e, le tlhahiso ea maikutlo.
haholo-holo e sebelisetsoang ho romela kantle ho naha, thekiso ea lapeng e arolelana hanyane.Ho ea ka lipalo-palo tsa pele, ka 2021, China e ile ea hlahisa le ho romela likobo tse limilione tse 260 tsa mefuta e fapaneng, ka thepa e tsoang linaheng tse ling e ka bang lidolara tse limilione tse likete tse 2.28, e leng karolo ea 60% ea khoebo ea likobo lefatšeng ka bophara.
Mabapi le sebaka sa mmaraka, likobo tsa Machaena li romelloa haholo-holo linaheng tsa Afrika le tsa Bochabela bo Hare, tse etsang karolo ea 60% ea karolo ea 'maraka.Haholo-holo ke lihlahisoa tsa maemo a mahareng le a tlase.Sebopeho sa sehlahisoa ke likobo tsa polyester, likobo tsa k'hothone, likobo tsa polyester le likobo tse kopantsoeng tsa polyester.
Ka lehlakoreng le leng, batho ba tikolohong ea Maarabia ba na le tloaelo ea ho sebelisa likobo e le libethe bakeng sa ho futhumala.Linaheng tsa Maarabo, likobo li ka sebelisoa eseng feela joalo ka libethe, empa hape e le lisebelisoa tsa ho robala le mokhabiso.Ke tloaelo ho romela likobo e le limpho tsa lenyalo, tsoalo ea ngoana, lefu la beng ka bona kapa mekete.
Ho feta moo, Asia Bophirima le Afrika Leboea le libaka tse ling tsa Maarabia ke boholo ba libaka tse omeletseng tsa lehoatata, boemo ba leholimo ba tropike kapa lehoatata, khaello e feteletseng ea metsi, komello le lehoatata, le ts'ebetso ea polokelo ea lerōle ea k'hapete e ikhetha haholo, lerōle le ke ke la fofa holim'a k'hapete, eseng feela. hloekisa moea le ho khabisa tikoloho.Ka nako e ts'oanang, hobane lihlahisoa tsa kobo li hanyetsana le litšila, li bonolo ho hloekisa ho feta lihlahisoa tse ling, 'me li ka sebelisoa maemong a mangata a mangata.Ka hona, ho na le tlhokahalo e kholo ea likobo Bochabela bo Hare.Ho feta moo, ka lebaka la khaello ea mehloli ea metsi linaheng tsa Maarabia, likobo ha li hlatsuoe bophelong ba letsatsi le leng le le leng 'me hangata li sebelisoa e le thepa e lahloang ea bareki.Batho ba sebaka sena ba fetola likobo khafetsa.
Ka hona, lihlahisoa tsa kobo tsa Jinaimei Family li bonoa habonolo ke bareki ba Middle East, Afrika le limmaraka tse ling, mme sebaka sa mmaraka se ntse se hola.Leha mebaraka ea Europe le Amerika e le e 'ngoe ea mebaraka e nang le tlhoko e kholo ka ho fetisisa ea likobo lefatšeng, e fetohile "limmaraka tse ntseng li tsoela pele" bakeng sa likhoebo tsa masela tsa lapeng tse kang Zhenai Meijia, hobane linaha tsa Europe le Amerika li reka kantle ho naha haholo. likobo.Leha ho le joalo, ka lebaka la ntlafatso e tsoelang pele ea thekenoloji ea lithibelo tsa ho reka masela tsa Europe le Amerika, khatello ea likhoebo tsa kantle ho naha e ntse e eketseha butle-butle.
Limmaraka le Lihlahisoa tse ka Sehloohong
| Limmaraka tse ka Sehloohong | Kakaretso ea Chelete(%) |
| Middle East | 33.08% |
| Asia Boroa | 13.85% |
| amerika e leboea | 11.54% |
| Mmaraka oa Lehae | 6.92% |
| Afrika | 6.15% |
| Europe Bochabela | 5.38% |
| amerika e boroa | 5.37% |
| Europe Leboea | 4.62% |
| Asia Bochabela | 3.85% |
| Europe Boroa | 3.85% |
| Asia Boroa | 3.08% |
Joalokaha ho ka bonoa ho "bokhoni ba khoebo" ea sebaka sa marang-rang sa Alibaba International, mabapi le lekeno, Zhenai Meijia e nka karolo e kholo ka ho fetisisa Middle East, e fihlang ho 33.08%, e lateloa ke Asia Boroa, Amerika Leboea le libaka tse ling.
Leha ho le joalo, mabapi le sebaka sa 'maraka, Zhenai Meijia o boetse o leka ho atolosa.Kobo ea Dacron e le lehae le theko e boima haholo le lihlahisoa tsa boikhathollo li ntlafalitse boemo ba tsona butle-butle, 'me sebaka sa tlhokahalo ea tšebeliso e ntse e eketseha butle-butle.Ho tlalehoa hore hona joale, bareki ba Zhenai Meijia ba Europe, Amerika le Asia Boroa-bochabela ba ekelitse litaelo tsa bona tsa likobo tsa polyester, 'me ba bontša tsoelo-pele e ntle ea khōlo, e lebeletsoeng ho ba' maraka o mocha oa bohlokoa bakeng sa k'hamphani nakong e tlang.
Ho latela Hugo Cross-border, sebaka sa Zhenai Family se Zhejiang se na le melemo e itseng bakeng sa khoebo ea sona ea kantle ho naha.Boema-kepe ba thepa e romelloang kantle ho naha ba karolo ea bona ea Zhenai Blanket le Zhenai Meijia Blanket hangata ke Boema-kepe ba Ningbo.Likhamphani tsena tse peli li nka lihora tse ka bang 3 ka koloi ho tloha Boema-kepe ba Ningbo, bo haufi le boema-kepe ba likepe, bo thusang ho boloka litšenyehelo tsa lipalangoang le ho netefatsa hore ho tsamaisoa ka nako.
Zhenai Meijia o senoletse hore tatellano ea hajoale e letsohong e lekane, nakong e tlang e tla latela leano la ho bapatsa la mebaraka e mengata, bareki ba bangata, le likanale tse ngata, 'me ka thuso ea liteishene tsa marang-rang le tse kantle ho marang-rang, li lula li ntlafatsa karolo ea limmaraka tse ntseng li hlaha. joalo ka Europe le United States le 'maraka oa lapeng, ho feta moo, ka nts'etsopele ea kobo ea maru, k'hapete le lihlahisoa tse ling tse ncha ho holisa bareki ba ntseng ba eketseha.
Nako ea poso: Feb-17-2023
