Tlholisano 'marakeng oa e-commerce o tšela moeli e ntse e mpefala le ho feta, mme barekisi ba bangata ba ntse ba batla mebaraka e ntseng e hola. Ka 2022, khoebo ea e-commerce ea Latin America e tla hola ka potlako ka sekhahla sa kholo ea 20.4%, ka hona, bokhoni ba eona ba mmaraka bo ke ke ba nyenyefatsoa.
Keketseho ea 'maraka oa e-commerce o tšelang moeli Latin America e ipapisitse le maemo a latelang:
1. Naha e kholo ebile baahi ba bangata
Sebaka sa naha ke lisekoere-k'hilomithara tse limilione tse 20.7. Ho tloha ka Mmesa 2022, kakaretso ea baahi e ka ba limilione tse 700, 'me palo ea batho e batla e le banyane.
2. Kholiso e tsitsitseng ea moruo
Ho ea ka tlaleho e neng e lokollotsoe pejana ke United Nations Economic Commission bakeng sa Latin America le Caribbean, moruo oa Latin America o lebelletsoe ho hola ka 3.7% ka 2022. Ho feta moo, Latin America, joalo ka sebaka se nang le sekhahla se seholo sa keketseho ea baahi ba litoropo le karolo har'a linaha le libaka tse ntseng li tsoela pele, e na le boemo bo phahameng ka kakaretso ba kholo ea litoropo, e fanang ka motheo o motle bakeng sa nts'etsopele ea lik'hamphani tsa Marang-rang.
3. Ho Atolosoa ha Marang-rang le Tšebeliso e Atileng ea Li-smartphone
Sekhahla sa eona sa ho kenella ka Marang-rang se feta 60%, 'me bareki ba fetang 74% ba khetha ho reka Inthaneteng, keketseho ea 19% ho feta 2020. Palo ea bareki ba marang-rang sebakeng sena e lebelletsoe ho nyoloha ho tloha ho limilione tse 172 ho ea ho limilione tse 435 ka 2031. Ho ea ka Forrester Research, tšebeliso ea Inthanete Argentina, Brazil, Chile, 29 Colombia29 Colombia20 US $29, Mexico 29 le 29 Colombia US $29,29 Peru20.
Hajoale, li-platform tsa e-commerce tse ka sehloohong 'marakeng oa Latin America li kenyelletsa Mercadolibre, Linio, Dafiti, Amerika, AliExpress, SHEIN le Shopee. Ho latela lintlha tsa thekiso ea sethala, mekhahlelo ea lihlahisoa tse tsebahalang haholo 'marakeng oa Latin America ke:
1. Lihlahisoa tsa elektronike
Mmaraka oa eona oa lisebelisoa tsa elektroniki o lebelletsoe ho ba le kholo e kholo lilemong tse 'maloa tse tlang, mme ho latela data ea Mordor Intelligence, sekhahla sa kholo ea selemo le selemo sa 2022-2027 se lebelletsoe ho fihla ho 8.4%. Bareki ba Latin America le bona ba bona tlhokahalo e ntseng e eketseha ea lisebelisoa tse bohlale, lisebelisoa tse bohlale tsa lapeng le mahlale a mang a bohlale a lapeng, a tsepamisitse maikutlo ho linaha tse kang Mexico, Brazil le Argentina.
2. Boithabiso le boithabiso:
Mmaraka oa Latin America o na le tlhoko e kholo ea li-consoles le lintho tsa ho bapala, ho kenyeletsoa li-consoles tsa lipapali, li-remote control le lisebelisoa tsa peripheral. Hobane karolo ea batho ba lilemo li 0-14 Latin America e fihlile ho 23.8%, ke bona matla a mantlha a tšebeliso ea lintho tsa ho bapala le lipapali. Mokhahlelong ona, lihlahisoa tse tsebahalang haholo li kenyelletsa li-consoles tsa lipapali tsa video, lipapali tsa motsamao, lintho tsa ho bapala tse tsebahalang, lipopi, lipapali tsa lipapali, lipapali tsa boto, le lintho tsa ho bapala tse boreleli, har'a tse ling.
3. Lisebelisoa tsa ka tlung:
Lisebelisoa tsa ka tlung ke sehlopha sa lihlahisoa tse tsebahalang haholo mebarakeng ea e-commerce ea Latin America, moo bareki ba Brazil, Mexico le Argentina ba tsamaisang kholo ea sehlopha sena. Ho latela Globaldata, thekiso ea lisebelisoa tsa lapeng sebakeng sena e tla eketseha ka 9% ka 2021, ka theko ea mmaraka ea $ 13 billion. Bahoebi ba ka boela ba shebana le lisebelisoa tsa kichineng, tse kang li-fryer, lipitsa tse nang le mesebetsi e mengata le lisebelisoa tsa kichine.
Ka mor'a ho kena 'marakeng oa Latin America, bahoebi ba ka bula' maraka joang ho ea pele?
1. Tsepamisa maikutlo litlhokong tsa sebaka sa heno
Hlompha lihlahisoa tse ikhethang le litlhoko tsa lits'ebeletso tsa basebelisi ba lehae, 'me u khethe lihlahisoa ka mokhoa o lebisitsoeng. 'Me khetho ea mekhahlelo e tlameha ho lumellana le setifikeiti sa lehae se tsamaellanang.
2. Mokhoa oa ho lefa
Chelete ke mokhoa o tsebahalang haholo oa ho patala Latin America, 'me karolo ea eona ea tefo ea mehala le eona e holimo. Bahoebi ba tlameha ho ts'ehetsa mekhoa ea ho lefa ea lehae ho ntlafatsa boiphihlelo ba basebelisi.
3. Mecha ea litaba ea sechaba
Ho latela data ea eMarketer, batho ba ka bang limilione tse 400 sebakeng sena ba tla sebelisa li-forum tsa sechaba ka 2022, 'me e tla ba sebaka se nang le palo e kholo ea basebelisi ba litaba tsa sechaba. Bahoebi ba lokela ho sebelisa mecha ea litaba ea sechaba habonolo ho thusa ho kena 'marakeng kapele.
4. Tsamaiso
Khatello ea thepa Latin America e tlase, 'me ho na le melaoana e mengata le e rarahaneng ea lehae. Mohlala, Mexico e na le melaoana e thata mabapi le tumello ea litloaelo tse tsoang kantle ho naha, tlhahlobo, lekhetho, setifikeiti, joalo-joalo joalo ka setsebi sa lisebelisoa tsa e-commerce tse tšelang meeli, DHL e-commerce e na le mohala o tšepahalang le o sebetsang oa Mexico o inehetseng ho theha tharollo ea lipalangoang tsa pheletso bakeng sa barekisi.
Nako ea poso: Apr-17-2023