Ho latela tlaleho, 74% ea bareki ba marang-rang ba Saudi ba batla ho eketsa mabenkele a bona ho li-platform tsa e-commerce tsa Saudi. Hobane indasteri ea Saudi Arabia le indasteri ea tlhahiso li batla li fokola, thepa ea bareki e itšetlehile haholo ka thepa e tsoang kantle ho naha. Ka 2022, kakaretso ea boleng ba thepa ea China ho Saudi Arabia e tla ba lidolara tse limilione tse likete tse 37.99, e leng keketseho ea lidolara tse limilione tse likete tse 7.67 ha li bapisoa le 2021, keketseho ea selemo le selemo ea 25,3%.
1. Monyetla oa lehae oa e-commerce oa Saudi oa phahama
Ho ea ka tlaleho e ncha e tsoang ho Kearney Consulting le Mukatafa, ha kamohelo ea ho reka ka marang-rang e ntse e eketseha, bareki ba Saudi ba fetohela ho li-platform tsa mabenkele tsa lehae le li-platform tsa mabenkele tse nyalisitsoeng tsa lehae ho e-na le liforomo tsa mabenkele tse tšelang moeli.
Ho latela tlaleho, liperesente tse 74 tsa bareki ba marang-rang ba Saudi ba lebelletse ho eketsa theko ea bona ho li-platform tsa e-commerce tsa Saudi ha li bapisoa le ho reka ho tsoa China, GCC, Europe le US.
Ka 2021, khoebo ea marang-rang e tšelang moeli ho la Saudi Arabia e ile ea nka karolo ea 59% ea lekhetho lohle la e-commerce, leha karolo ena e tla fokotseha ka nts'etsopele ea likhoebo tsa lehae le tse nyalisitsoeng, mme e ka theohela ho 49% ka 2026, empa e ntse e busa.
Litheko tse tlase (72%), khetho e pharaletseng (47%), boiketlo (35%) le mefuta e fapaneng ea brand (31%) ke mabaka a etsang hore bareki ba khethe liforomo tsa ho tšela meeli ho fihlela joale.
2. Leoatle le leputsoa la khoebo ea e-commerce le pota-potiloeng ke mahoatata
Lilemong tsa morao tjena, naha ea heso e bile molekane e moholo oa khoebo oa Saudi Arabia. Hobane indasteri ea Saudi Arabia le indasteri ea tlhahiso li batla li fokola, thepa ea bareki e itšetlehile haholo ka thepa e tsoang kantle ho naha.
Ka 2022, thepa e tsoang kantle ho naha ea Saudi Arabia e tla ba lidolara tse limilione tse likete tse 188.31, keketseho ea lidolara tse limilione tse likete tse 35.23 ha e bapisoa le 2021, keketseho ea selemo le selemo ea 23.17%. Ka 2022, kakaretso ea boleng ba thepa ea China ho Saudi Arabia e tla ba lidolara tse limilione tse likete tse 37.99, e leng keketseho ea lidolara tse limilione tse likete tse 7.67 ha li bapisoa le 2021, keketseho ea selemo le selemo ea 25,3%.
E le ho felisa ho itšetleha ha eona moruong oa oli, Saudi Arabia e ntlafalitse moruo oa dijithale ka matla lilemong tsa morao tjena. Ho latela ecommerceDB, Saudi Arabia ke 'maraka oa bo27 o moholo oa e-commerce lefatšeng mme e lebelletsoe ho fihla ho $11,977.7 milione ka lekeno ka 2023, pele ho UAE.
Ka nako e ts'oanang, mmuso oa naha o hlahisitse maano le melao e amehang ho ts'ehetsa le ho ntlafatsa meralo ea motheo ea Marang-rang le ho hlaolela litalenta tse ncha. Mohlala, ka 2019, Saudi Arabia e thehile Komiti ea Khoebo ea E-commerce, ea ikopanya le Banka e Bohareng ea Saudi Arabia le litsi tse ling ho qala mesebetsi e mengata ho ts'ehetsa nts'etsopele ea khoebo ea e-commerce, mme ea phatlalatsa molao oa pele oa khoebo ea e-commerce. 'Me har'a liindasteri tse ngata tse amehang morerong oa pono oa 2030, indasteri ea e-commerce e fetohile e' ngoe ea lintho tsa bohlokoa tsa tšehetso.
3. Sethala sa lehae sa VS sethaleng sa moeli
Li-platform tse peli tse tsebahalang tsa e-commerce Bochabela bo Hare ke Motšehare, sethala sa lehae sa khoebo ea e-commerce Bochabela bo Hare, le Amazon, sethala sa lefats'e sa e-commerce. Ntle le moo, li-platform tsa e-commerce tsa China SHEIN, Fordeal, le AliExpress le tsona li sebetsa.
Hajoale, Amazon le Noon ke libaka tse ntle ka ho fetisisa tsa ho kena bakeng sa barekisi ba Machaena ho kena 'marakeng oa e-commerce oa moeli oa Middle East.
Har'a bona, Amazon e na le sephethephethe se seholo sa marang-rang sa Middle East. Lilemong tse 'maloa tse fetileng, Amazon e tsoetse pele ka potlako Middle East, e sebelisa sebaka sa marang-rang sa Top1 sa e-commerce se Middle East selemo ho pota.
Ho sa le joalo, Amazon e ntse e tobane le tlholisano ea Middle East ho tsoa ho mohanyetsi oa lehae oa Motšehare.
Motšehare o kene ka molao 'marakeng oa e-commerce oa Middle East ho tloha ka 2017. Leha e kene 'marakeng e se e le morao haholo, Motšehare o na le matla a maholo a lichelete. Ho latela data, Noon ke sethala sa e-commerce se boima bo boima se hahiloeng ke Muhammad Alabbar le letlole la matsete a borena la Saudi ka litšenyehelo tsa US $ 1 billion.
Lilemong tsa morao tjena, joalo ka morao, Motšehare o tsoetse pele ka potlako. Ho ea ka tlaleho, Motšehare o se a ntse a e-na le karolo e tsitsitseng ea 'maraka limmarakeng tse ngata tse kang Saudi Arabia le United Arab Emirates. Selemong se fetileng, Motšehare o boetse o behiloe har'a lisebelisoa tse holimo tsa mabenkele Middle East. Ka nako e ts'oanang, e le ho matlafatsa matla a eona, Motšehare o boetse o potlakisa mokhoa oa ho tsamaisa thepa, tefo le masimo a mang. Ha e a haha matlo a mangata a polokelo ea thepa feela, empa hape e thehile sehlopha sa eona sa phano ho tsoela pele ho atolosa tšireletso ea litšebeletso tsa phano ea letsatsi le le leng.
Letoto lena la lintlha le etsa hore Motšehare e be khetho e ntle.
4. Khetho ea bafani ba thepa
Ka nako ena, khetho ea mofani oa thepa e bohlokoa haholo. Ho bohlokoa haholo ebile ho tsitsitse hore barekisi ba fumane litšebeletso tse ntle le mofani oa thepa ea tšepahalang. Matewin Supply Chain e tla aha mohala o khethehileng oa thepa Saudi Arabia ho tloha 2021, ka nako e potlakileng le liteishene tse bolokehileng le tse tsitsitseng. E ka ba khetho ea hau ea pele ho Logistics le molekane oa hau eo u mo tšepang.
Nako ea poso: Jul-14-2023
